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Where to Buy Authentic Iberian Ham: Physical Store or Online?

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Buying quality Iberian ham is an important decision. Whether for home enjoyment, a special gift, or a festive occasion, it’s essential to ensure you’re getting an authentic piece—with guaranteed quality and full traceability. But what’s better: shopping in a physical store or buying online?

At Museo del Jamón, we’ve been offering top-tier Iberian ham for over 45 years—both in our Madrid locations and through our online store. Here we compare both options to help you decide.

Advantages of Buying Iberian Ham in a Physical Store

Personalized Attention

One of the great benefits of visiting a physical Museo del Jamón store is the direct guidance of our expert staff. They’ll help you choose between acorn-fed, field-fed, or grain-fed hams, according to your budget and preferences. You’ll also get answers to your questions about curing, breed, or how to best preserve your ham.

See and Taste the Product

In-store, you can inspect the whole hams, assess their appearance, and in many cases, even sample the product before buying. This is especially helpful if you’re selecting a gift or purchasing for a special celebration.

Instant Purchase

Shopping in-store allows you to take the ham home immediately—no waiting for delivery. Plus, if you need to complement it with sausages or cheeses, you can do so on the spot.

Advantages of Buying Iberian Ham Online

Convenience and Time-Saving

Buying from home is fast and easy. Our online store is open 24/7, with all products categorized by ham type, Iberian percentage, weight, format, and price.

Product Variety and Detailed Catalog

You’ll find a complete catalog with in-depth product information. For example, the 100% Iberian Acorn-Fed Ham from Guijuelo (7–7.5 kg) lists all the details about the pig’s breed, diet, curing process, and tasting tips.

Fast and Secure Delivery

We ship anywhere within the Iberian Peninsula, ensuring optimal preservation. You can choose whole pieces or sliced options like the 50% Iberian Field-Fed Ham (100 g), perfect for easy consumption at home or work.

Exclusive Deals and Packs

Online you’ll find special offers like the Museo Selection Pack (sliced), which includes ham, chorizo, salchichón, and Iberian loin—ideal for gifting or family enjoyment.

Which Option Is Best for You?

It depends on your needs:

  • If you want personalized service, to see and touch the ham, or need it immediately, visiting a physical store is the ideal choice.
  • If you value convenience, full catalog access, and home delivery, our online store is your best ally.

Or combine both: visit us in-store and place your order online later—or the other way around.

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